ABOUT VÉLOIR
LACE HAS NO GENDER.
For too long, lace has been defined by gender.
We don’t believe it should be.
VÉLOIR was created from a simple idea:
beauty, softness and sensuality belong to everyone.
Men deserve the freedom to wear lace.
To feel refined.
To feel desirable.
To express a softer side without losing strength.
SEXY HAS NO GENDER.
Sexy is not a body type.
It is not a rule.
And it does not belong to one gender.
Sexy is a feeling.
It is the confidence of choosing what makes you feel good — not what the world expects you to wear.
At VÉLOIR, we design underwear for men who define sensuality on their own terms.
SOFT. BOLD. YOURS.
Softness can be powerful.
Lace can be masculine.
Delicate can be bold.
And confidence can take many forms.
VÉLOIR brings these contrasts together through lace, sheer textures and sensual silhouettes designed for the male body.
Not to change who you are.
But to give you another way to express it.
WEAR WHO YOU ARE.
There is no right way to be a man.
No rule that says what you should wear.
No rule that says what should make you feel beautiful.
No rule that says lace isn’t for you.
Wear what makes you feel confident.
Wear what makes you feel sensual.
Wear what feels like you.
VÉLOIR
SEDUCTION, WORN WELL.